Prodigi Innovation Program

Truffle Reimagined

Status

Completed 2019

Tools

Google Forms Figma

My Role

Project Manager UX/UI Designer

Team

Grace Choo Ankushi Jain Katherine Muy Florence Chan Jessica Lin

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Truffle Reimagined

Discovery

Increase in User Retention

Synthesis

Increase in Time Spent on Website

Ideation and Prototyping

Idea generation, solution analysis, low-medium prototyping, user testing

Development and Future Directions

Development, Data management

Discovery

Background and Literature Review

Business Objectives

We debriefed with Pennie Li, the Founder of Truffle gave us 2 key things to focus on: An updated colour scheme with warm, refreshing colours A new or improved feature!

Research Aims

To understand pain points and values of current and future Truffle users.

Why do young adults engage in social dining experiences?
What difficulties do young adults face when using digital platforms to engage in social dining experiences?
What factors influence young adults to engage in social dining experiences when using digital platforms?
What are the current experiences users have when using Truffle?

STEEPLE analysis

Social: Social Media, Social Trends, Cultural Norms, Demographic Changes
Technological: Social Media, Digital Platforms, Technological Advancements, Data Security
Economic: Cost of living, Affordability, Job Market
Environmental: Sustainability, Local Sourcing, Transportation
Political: Regulatory Environment, Government Initiatives, Policy Changes
Legal: Intellectual Property, Liability, Contractual Agreements
Ethical: Fair Labor Practices, Diversity & Inclusion, Community Engagement

Survey and Interviews

Competitor Analysis

Discovery

Background and Literature Review

Business Objectives

We debriefed with Pennie Li, the Founder of Truffle gave us 2 key things to focus on: An updated colour scheme with warm, refreshing colours A new or improved feature!

Research Aims

To understand pain points and values of current and future Truffle users.

Why do young adults engage in social dining experiences?
What difficulties do young adults face when using digital platforms to engage in social dining experiences?
What factors influence young adults to engage in social dining experiences when using digital platforms?
What are the current experiences users have when using Truffle?

STEEPLE analysis

Survey, Interviews and Observations

Competitor Analysis

Synthesis

Findings

Indecisiveness: The quiz minimizes decision fatigue by narrowing down choices through a fun, interactive format. Scheduling: After gathering group input, Truffle suggests an optimal time, making it easier for groups to coordinate and confirm a plan. Diverse Preferences (Personalisation): Each user’s quiz responses reflect their individual preferences, creating personalized recommendations that cater to everyone’s tastes. Social Connection: By engaging friends in a group activity, the quiz promotes social interaction and inclusivity. Discoverability: Truffle curates recommendations from the quiz results, helping users discover new local dining spots tailored to their group’s preferences. We began by talking through each of Truffle’s main offerings and how they could be enhanced or altered based on these findings.

Ideation and Prototyping

Initial Ideation

Site Map

✨

Connect to Content

Add layers or components to swipe between.

Low Fidelity

Medium to High Fidelity

High Fidelity

Synthesis

Findings

Ideation and Prototyping

Initial Ideation

Site Map

Low Fidelity

Medium Fidelity

High Fidelity

Grace Choo 2024